You and your team, consisting of 3 people, will manage a portfolio of beauty brands and compete for worldwide leadership against 4 other virtual companies during six rounds throughout a period of approximately 2 months.

You will take the role of the General Manager. At the head of a cosmetics firm, you will face new market situations and challenges during each of the six rounds. You will translate your strategy into critical decisions about all aspects of the company:

Each round corresponds to a six month real time period. The four other virtual companies, run automatically by the simulation, will not only challenge you with innovative decisions but will also respond to your moves!

Every registered team will have the opportunity to participate in the first round, and then, according to their Share Price Index, 1700 of these teams will be selected to continue the adventure (rounds 2 - 5). All the teams participating in the L'Oréal e-Strat Challenge will manage PRIMA, but in a parallel simulated world, separate from yours.

Your objective is to achieve the highest SHARE PRICE INDEX (SPI) at the end of the simulation.

How to register

Register your team at www.e-strat.loreal.com

The competition timeline

Registration : 27 Sept till 27 Nov 2007

Round 1 : 27 Sept till 4 Dec 2007

Round 2 – 5 : 13 Dec 2007 till 29 Jan 2008

Semi final : 1 Feb till 19 Feb 2008

Final : 16 April 2008

For more information about the competition, please visit www.e-strat.loreal.com