LOreal Brandstorm in a nutshell
LOreal Brandstorm Competition is an International Marketing Competition organised by LOreal that give students the opportunity to take on the role of a International Marketing Brand Manager and revamp an existing LOreal brand: analyze the market, build a new marketing strategy, design new packaging, develop a communication campaign with a world renowned advertising agency (Euro RSCG in 2008).
History of Competition:
Launched in year 1993 internationally & organised for the 5th time now in Malaysia
Who can participate?
Undergraduate students with strong interest in marketing, in their final 2 years of studies, in regardless of field of studies
3 students in a team
Benefit to students:
Get the real life experience of being a brand manager
Confront ideas with top LOrιal executives
Unique human adventure: interact with people from different backgrounds and walks of life
Work with a global communication & design agency
National Finalist will be sent to Paris for the International Finals
International Prizes:
1st prize: 10,000 trip for the team
2nd prize: 5,000 trip for the team
3rd prize: 2,500 trip for the team
Best Communication Campaign awarded by Euro RSCG our official communication partner for 2008
Official Competition Website:
www.brandstorm.loreal.com
Competition Calendar
Campus Presentation: Mid Sep December 2007
Registration deadline on the web site: 21 December 2007
Pre-Case Study Deadline: 7 January 2008
Local Finals: 30 January 2008
Briefing day at LOreal: 31 Jan & 1 Feb 2008
Students work on the Case Study: 1 February 18 April 2008
Teams work with the communication/design agency: March April 2008
National Finals: 22 April 2008
International Finals: 12 June 2008